BIGGEST CHALLENGES FACING THE RETAIL ENERGY INDUSTRY:
- Margin degradation
- Churn: no loyalty by the customers
- Lack of Differentiation: selling a commodity
- Growth – where will it come from next?
- Given the high churn rate, the return on customers acquisition investment is paltry
GOAL: TO HELP RETAIL ENERGY PROVIDERS INCREASE SALES (BY RENEWING CONTRACTS WITH EXISTING CUSTOMERS AS WELL AS SIGNING UP NEW CUSTOMERS).
- LED PLUS provides the LED and Energy Efficiency training, the proprietary technology, the LED lighting distribution, fulfillment, as well as the financing to enable Retail Energy Providers to implement energy efficiency programs for both its existing and prospective commercial and residential customers in every deregulated state.
- Retail Energy Providers license the LED PLUS platform for its in-house as well as its third-party marketers. LED PLUS gives these marketers another way to provide satisfaction for the customer which leads to greater retention. Customer churn as well as a salesperson turnover should both decrease dramatically in the process.
How it Works
Retails Energy Providers
- Supplies and Charges Customers for Commodity
- Charges for LEDs
- Pays marketers
- Pays LED PLUS
LED PLUS
- EE Training – Upfront
- EE Training ongoing
- App for Salespeople
- EE Analysis
- Procurement of LED lighting
- Delivery of LED lighting
- Warranty Tracking
- Reporting
- Financing
- Installation
- Gamification
Marketers
- Marketers re-new deals with current customers
- Acquire New Customers
